Most people think checking credit alienates customers, but the real truth is you will make more money.

Most people I talk with think that if they ask new or potential customers to fill out a credit application or sign a contract that they will lose the sale. This could nto be further from the truth.

If a customer balks at filling anything out, you should take a step back and really look at the situation. Don’t be so eager to “make a sale” that you jepordize your business by extending credit where credit is not due.

When you blindly extend credit your giving the message that you don’t care about your money, or your business.  When you give out credit without making sure a customer is credit worthy, word gets around and soon all the good credit worthy customers will be at your competition and you will be stuck with the customers who knew they could get easy credit from you.

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